June 08, 2020
Black people are in pain, in danger, and dying at disproportionate rates due to systemic racism in our country. There's no longer a place for being "not racist" - it's time to become anti-racist. Here's what we've been doing to take action, and steps you can take to support the Black Lives Matter movement.

May 24, 2020
We've all likely experienced bumps in the road during the recent dual pandemics: Coronavirus and systemic racism. Our routines are thrown off, competitions are canceled, it's difficult to make decisions, and we're generally feeling depleted. When you're having a rough moment, much like you'd call Roadside Assistance on a road trip, AAA can help: that is, engaging in Awareness, Acceptance, and Action.

March 19, 2020
With a constant news cycle, practice and competition cancellations, and work and school being shifted online, everyone is experiencing the impact of the COVID-19 pandemic. We wanted to provide a few updates and resources. Please let us know how we can help you and your family during this time.

Running · December 11, 2019
How do I become more confident as a runner? Confidence is not something you either have or you don't. Learn how to build your belief in your abilities over time through your training to leverage on race day.

Swimming · March 19, 2018
Short course is over and the results are in! Regardless of how your season went, reflect on key questions to take ownership of your swimming, keep yourself accountable, and bring intention to your future training.

January 12, 2018
As we look back on the past year, we are so grateful for the opportunity to impact lives. Check out our highlights -- including client successes -- from the past year!

Parents · December 05, 2017
We often hear from parents that their kids don't talk to them. Here are 6 strategies we use to help athletes open up, talk about their goals, and tell us what they need from their parents.

March 13, 2017
"Luck is what happens when preparation meets opportunity." You can choose to rely on superstitions or you can take action. If you're up for the latter, here are five ways to create your own luck.

Running · March 03, 2017
Marathons are all about respecting the distance - while learning proper form, creating a training plan, knowing techniques to stave off injury, and staying disciplined for months. Here are some tips to tackle 26.2!

Parents · February 07, 2017
We often talk to parents who need someone to help their child with the mental game, but they don't know where to begin or what questions to ask. Here's what parents should know about sport psychology and mental skills training.

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