Women, You Can!
Running · March 14, 2022
As a woman, what is something you've recently told yourself that you can't do? Whether it's running a certain distance, maintaining a healthy lifestyle, getting promoted at work, or managing the house, your family, and yourself all at once -- you can. It's important to address these beliefs in order to think more rationally, which promotes better emotions, mental flexibility, and improvements in well-being and performance. Here's how.

Add MAGIC to your Marathon
Running · February 04, 2022
Getting ready for your next marathon or half marathon? Add a little MAGIC to your preparation and race day using these mental strategies so that you'll enjoy the course, feel ready to handle challenges that may come up, and be proud of yourself for going the distance.

Here's How to Get Real about Goal Setting
January 01, 2022
What if you could create goals that actually stick? Imagine how fulfilled you would be this year. Check out how to use WOOP, a four-step strategy to ground you in reality, and connect your goals, obstacles, and plans so you can create positive outcomes for yourself in your sport and beyond.

Sports Parents: Communicating with your Athlete
Parents · October 06, 2021
Most parents or caregivers have the best intentions for supporting their teen athlete, but are you offering support in a way that helps your son or daughter enjoy their sport and want to stay in it? Learn how to communicate about three parts of the sports experience to offer appropriate support: choices, emotions, and learning.

MASTER-ing Expectations
Running · April 12, 2021
Competing as an older athlete comes with a unique set of opportunities and challenges. If you are a master's athlete preparing to lace up for upcoming races or meets, here are a few mental strategies to help you set and achieve meaningful goals.

June 08, 2020
Black people are in pain, in danger, and dying at disproportionate rates due to systemic racism in our country. There's no longer a place for being "not racist" - it's time to become anti-racist. Here's what we've been doing to take action, and steps you can take to support the Black Lives Matter movement.

May 24, 2020
We've all likely experienced bumps in the road during the recent dual pandemics: Coronavirus and systemic racism. Our routines are thrown off, competitions are canceled, it's difficult to make decisions, and we're generally feeling depleted. When you're having a rough moment, much like you'd call Roadside Assistance on a road trip, AAA can help: that is, engaging in Awareness, Acceptance, and Action.

March 19, 2020
With a constant news cycle, practice and competition cancellations, and work and school being shifted online, everyone is experiencing the impact of the COVID-19 pandemic. We wanted to provide a few updates and resources. Please let us know how we can help you and your family during this time.

Running · December 11, 2019
How do I become more confident as a runner? Confidence is not something you either have or you don't. Learn how to build your belief in your abilities over time through your training to leverage on race day.

Swimming · March 19, 2018
Short course is over and the results are in! Regardless of how your season went, reflect on key questions to take ownership of your swimming, keep yourself accountable, and bring intention to your future training.

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