As subject matter experts, facilitators, and speakers, Abby and John bring energy, authenticity, and insight to their work with athletes. They incorporate their experience as team building and challenge course facilitators into everything they do, integrating purpose, hands-on activities, various learning styles, and reflection to make a lasting impact. They believe we are all capable of achieving our own version of success by learning about ourselves, making intentional choices, and implementing strategies and skills to improve performance - in sport, work, and life.

Abby Keenan, MS, CMPC

  • Abby completed her Bachelor’s in Psychology from the University of Georgia and her Master’s in Sport Psychology from Florida State University.
  • She has experience working with middle school, high school, collegiate, and professional athletes, including Olympic Trials qualifiers in swimming. While she specializes in working with swimmers, runners, and triathletes, she has supported a variety of sports, including baseball, basketball, cheerleading, cross country, diving, football, golf, gymnastics, lacrosse, motocross/supercross, running, soccer, softball, swimming, tennis, track, triathlon, ultimate frisbee, and volleyball.
  • She has been an athlete for most of her life; Abby was a competitive swimmer for 12 years, swimming varsity in high school and for Swim Atlanta year-round, serving as the University of Georgia Swim Club President, and swimming for the Florida State University Swim Club in graduate school. She currently swims and runs recreationally.
  • Abby also trained Army Special Operations Soldiers at Fort Bragg on cognitive skills to improve their performance during their qualification courses as well as to improve team cohesion and communication within operational units. She designed the cognitive training curriculum for the Psychological Operations Qualification Course and trained learning enhancement techniques within the Special Operations Language and Combat Medic schools.
  • She recently supported a Boys & Girls Clubs of America contract in partnership with Anthem Foundation, Coca-Cola, and GUIDE, Inc. where she facilitated staff training on best practices in youth development and orchestrated 10 youth Triple Play events around the country. 

John Keenan III, MS

  • John completed his Bachelor's in Psychology from Marist College and his Master's in Sport Psychology from Florida State University.
  • He is a certified Level 1 Track and Field Coach through United States Track and Field (USATF) and has been coaching runners since 2012. 
  • He has been training mental skills since 2009 with middle school, high school, collegiate, sub-elite, adult novice, and professional athletes. While he specializes in working with runners, he has supported a variety of sports, including baseball, basketball, cross country, running, soccer, softball, swimming, tennis, track and field, triathlon, ultimate frisbee, and wrestling.
  • John practices mental skills himself as a 15-year competitive distance runner. He ran NCAA Division 1 cross country, indoor track, and outdoor track at Marist College. He served as a two-year captain, was a member of the school record-setting cross country team, and was the first athlete in school history to qualify for the USATF Junior National Championships in the 3000m Steeplechase. John finished 8th overall in the 2013 Atlanta Half Marathon (1:15:20) and 73rd overall in the 2015 AJC Peachtree Road Race 10K (34:48). He made his marathon debut at the 2019 Chicago Marathon, completing it in 3:11.24.
  • As a Student Success Coach at Florida State University, John, along with Jennifer Santoro, published a life coaching model with the International Coaching Federation's publication, Coaching World.
  • John also trained Army Soldiers at Fort Bragg on cognitive skills to improve their performance in multiple training scenarios. Working primarily with Airborne operations, John co-designed a pre-training course for Air Assault School and delivered trainings for Jumpmaster School, Pre-Ranger School, Expert Field Medical Badge, and the Warrior Transition Unit. He also qualified as a Level 2 Master Resilience Trainer, teaching hundreds of Soldiers to become resilience trainers for their units.