Abby Keenan, MS, CMPC

Co-Founder and Mental Performance Coach

As a competitive swimmer for 12 years, I wasn't what you'd call exceptional. You could describe me more as delightfully average.


It's not that I didn't want to get faster, move up to the top group, or swim at the state meet.


What I know now is that I got in my own way. Mismanagement of nerves held me back. Inability to calm myself down created inconsistency. Lack of mental toughness cost me enjoyment.


If you are the thing that is preventing yourself from showing up, stepping up, or leveling up, I'm here for that.


I'm Abby Keenan - swimmer turned runner, music and podcast enthusiast, recovering perfectionist, and one of the most organized, detail-oriented, and conscientious people you'll ever meet. I create space for you to be authentic and honest about your experiences in your sport, even if this is your first time talking to anyone about what you're going through mentally. I'll be there every step of the way as you get curious, embrace discomfort, learn mental skills and strategies, and do the work. When you learn about yourself, commit to the process, and grow your knowledge, skills, and abilities related to mental toughness and resilience, you can create positive change in your life as an athlete and a person.


Speaking of being human, outside of the career that I love, I'm so thankful to do life with my husband, John, after meeting him in graduate school. We have two young boys who bring us joy, keep us on our toes, and help us constantly learn how to be the best versions of ourselves. Any chance we get, we're outdoors in the park at the end of our street or on a trail somewhere. I also enjoy cooking and baking, reading, practicing yoga, (re)learning Spanish, and cleaning and organizing (literally anything... yes, I'm one of those people).  


Here's a little more about me, my background, and my work with athletes just like you over the last 11+ years. I'd love to learn more about you - who you are as an athlete and a person, what you're struggling with, your goals, and how I can help you perform better, have more success, and be happier in your sport and beyond. Can't wait to hear from you.


University of Georgia

Athens, GA

B.S. in Psychology

Minor in Sociology & Spanish


Florida State University

Tallahassee, FL

M.S. in Educational/Sport Psychology



Certified Mental Performance Consultant®️ (CMPC) 

Association for Applied Sport Psychology (AASP)

2015 - current


Youth Mental Health First Aid

National Council for Behavioral Health

2021 - current 



Adjunct Faculty Member & CMPC®️ Mentor

National University

JFK School of Psychology

Sport Psychology Department



Abby has experience working with middle school, high school, collegiate, age-group, Olympic Trials qualifying, and professional athletes.


She has been coaching mental skills since 2011 and has supported a variety of sports, including baseball, cheerleading, cross country, diving, fencing, golf, gymnastics, running, soccer, softball, swimming, tennis, track and field, triathlon, and ultimate frisbee. 


Abby specializes in working with teenage student-athletes (and their parents!) as well as swimmers, runners, and triathletes



Challenge Course Facilitator

Florida State University


Academic Advisor

Florida State University


Cognitive Performance Coach

for US Army Special Operations Soldiers at Fort Bragg, NC


Triple Play Contract Lead & Facilitator

Boys & Girls Clubs of America in partnership with Anthem Foundation, Coca-Cola, and GUIDE, Inc.



GUIDE, Inc. & Georgia Teen Institute 

Volunteer: 2009 - current


AASP Certification Exam Review 

Subject Matter Expert: 2016-2018; 2021


AASP Web Presence Committee 

Member: 2017

Chair: 2018-2020 


AASP Business Ownership Special Interest Group

Member: 2018 - current


AASP Study & Practice of Supervision Special Interest Group

Member: 2020 - current 


AASP Webinars/Virtual Conference Committee 

Co-Chair: 2022 - current