swimmer doing butterfly


We create self-aware, performance-ready athletes.



Mental skills training is all about systematically changing habits and using mental skills and strategies to reach your version of success and truly enjoy your sport journey. Your brain is the most important muscle in your body; to use it effectively, you must regularly exercise it! We support this by first helping athletes and teams to understand who they are and how they tick, then by teaching relevant mental skills for them to practice and apply in order to improve the quality, efficiency, and effectiveness of their sport performance.


We specialize in working with competitive youth swimmers (ages 13-18); teenage, collegiate, age-group, and professional runners (ages 15+); and age-group triathletes while also supporting a variety of other sports


  • One-on-one mental skills training for athletes
  • Coach professional development
  • Parent education sessions
  • Team mental skills workshops, practice integrations, competition support, and season-long support
  • Team building events and mental fitness courses
  • Workshops at camps, clinics, conferences, summits, and more


  • Understand yourself better
  • Show confidence
  • Manage nerves and stress
  • Set and achieve goals
  • Enhance ability to focus
  • Visualize and create success and enjoyment
  • Mentally plan and prepare for competition
  • Handle bad performances and learn from failure
  • Break through mental blocks
  • Demonstrate mental toughness
  • Build team cohesion
  • Establish effective team, coach-athlete, and parent-athlete communication