swimmer doing butterfly


We develop self-aware, solution-focused, performance-ready athletes.

Mental performance is all about systematically changing habits by using mental skills and strategies to reach your version of success and truly enjoy your sport journey. Your brain is the most important muscle in your body; to use it effectively, you must regularly exercise it! We support this by helping athletes and teams to understand who they are, what's important to them, and their gaps or anything holding them back, then by teaching relevant mental skills for them to practice and apply. Consistent, effortful practice with reflection over time helps athletes and teams to improve the quality and level of their performance while also creating or reigniting enjoyment of their sport.


We hope you'll join the hundreds of athletes we've supported who have already discovered how mental skills can help you perform better, achieve success, and be happier in your sport.


While we support a variety of other sports, we specialize in working with:

competitive year-round swimmers

(ages 14-18, in high school)

teenage, collegiate, post-collegiate, age-group, and professional runners

(ages 14+, in high school and beyond)

age-group triathletes doing a sprint, Olympic, 70.3, or 140.6

(ages 30+)


  • One-on-one online mental skills coaching for athletes via Zoom (online only)
  • Parent education sessions
  • Team mental skills workshops and webinars, practice integrations, competition support, and season-long support
  • Team building events
  • Workshops at and webinars for camps, clinics, conferences, summits, and more


  • Understand yourself better
  • Show confidence
  • Manage nerves and stress
  • Set and achieve goals
  • Enhance ability to focus
  • Visualize and create success and enjoyment
  • Mentally plan and prepare for competition
  • Handle bad performances and learn from failure
  • Break through mental blocks
  • Demonstrate mental toughness
  • Build team cohesion
  • Establish effective team, coach-athlete, and parent-athlete communication

Have a question about what we offer and if it would be a good fit for you, your teen athlete, or your team? Learn more about us, feel free to check out our FAQ page, or email us.